Case Report: Interactive, virtual, internal training events

Client

  • A top 5 global pharmaceutical company

Challenge

  • Support the development of meeting invites, a meeting showfile, Mural activity content, and a post-event survey.
  • Facilitate a series of virtual events with interactive workshops to upskill internal country colleagues on the messaging around their asset versus competing treatment options in the oncology space.
  • Scribe fast-paced discussions live on screen during events to capture key points.

 Approach

  • Meeting invites were developed and sent to the attendees.
  • A PowerPoint showfile was created for the meeting, which covered the recent clinical trial data of the asset and key competitors, best practice use, and commercial strategy.
  • Mural boards for the interactive workshops were developed, which featured an activity and space for scribing discussion points.
  • Attendees were provided with the event materials to reflect on and use in the future.
  • A post-event survey was sent to participants to provide feedback on the event.

Result

  • Successful delivery of a series of interactive, virtual training events that upskilled internal country colleagues on the key messaging for their asset in the oncology space.

Some feedback included:

Thank you – great news, as these training and workshops were really good, prepared, and valuable

Amazing workshop today

It was a super meeting today, creative and to the point

Marketing team, top 5 global pharma company

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