Introduction

Congresses provide an invaluable platform to share the latest advances in medicine with clinicians, researchers, and the pharmaceutical industry. Medical communications writers are important contributors to congresses as they are instrumental in creating presentations and posters, organising industry-led symposia and reporting on congress proceedings.

Client

• A large medical communications agency reporting to a well-known global pharmaceutical company.

Challenge

• A short notice request to attend a major European bone health congress in Marseille to report on specific sessions of interest and poster presentations.
• The client was interested in a variety of topics including basic and translational research, patient care pathways, competitor data, and perceptions of their own product.
• They requested a visually appealing PowerPoint report summarising the key points from each session and providing insights on why this information was relevant to their strategic and medical objectives.

 Approach

• We organised travel to Europe for our writer.
• A list of sessions of interest were provided to us, and we liaised with the client’s on-site team to ensure all specified presentations were attended.
• We took copious notes on the presented data and relevant discussion points.
• To meet a tight deadline, notes were typed up into a report in the free time between sessions.
• Knowledge of the therapy area allowed us to interpret the strategic importance of the congress proceedings for our client.

Result

• We delivered an insightful congress report detailing the most up to date innovations in bone health relevant to the client.